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User Persona
Know who you’re designing for.
ABOUT
USE CASES
The User Persona template helps teams create fictional profiles of typical users based on real data, including goals, behaviors, frustrations, and support needs. It ensures initiatives are grounded in user realities.
Design communication strategies for first-generation college students.
Plan supports for adult learners juggling multiple responsibilities.
Test new solutions against the needs of a real user segment.
VALUE
Increases relevance and usability.
Supports tailored program design.
Puts real people at the center of planning.
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