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User Journey Map
Walk through their experience, step by step.

ABOUT

USE CASES

This tool captures the full experience of a user (such as a student, parent, or partner) as they move through a process—from awareness to action. It highlights pain points, emotions, and opportunities to improve the user experience.

  • Map a student’s journey from enrollment to program completion.

  • Identify where industry partners drop out of engagement efforts.

  • Improve access by seeing where users get stuck.

VALUE

  • Centers the user’s lived experience.

  • Uncovers overlooked friction points.

  • Guides more human-centered program design.

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