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Stakeholder Persona
Step into your stakeholders’ shoes.

ABOUT

USE CASES

The Stakeholder Persona template invites teams to deeply consider the motivations, goals, fears, and needs of a key stakeholder by crafting a fictionalized but research-informed profile. It promotes empathy and strategy alignment.

  • Create a persona for a skeptical faculty member to inform communication strategy.

  • Identify pain points for a campus registrar in implementing a new data system.

  • Align messaging with stakeholder goals and values.

VALUE

  • Builds empathy and insight.

  • Supports more effective engagement.

  • Helps resolve resistance by understanding its roots.

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