top of page
Diffusion of Innovation
Understand how change spreads — and who leads the way.

ABOUT

USE CASES

This tool introduces Everett Rogers’ Diffusion of Innovation theory, which helps teams anticipate how different stakeholders adopt new ideas at different rates—from early innovators to late adopters. By mapping stakeholders onto the adoption curve, teams can plan targeted engagement strategies that reflect readiness and influence.

  • Identify which campus departments are likely to champion or resist new CTE initiatives.

  • Time communications and rollout strategies to align with adopter types.

  • Anticipate common reactions and plan differentiated supports.

VALUE

  • Builds empathy for stakeholders at different adoption stages.

  • Encourages proactive change management.

  • Informs smarter rollout and communication planning.

bottom of page